Marketing Your Home

Professional Signage, Including Agent’s Number

For Sale signs attract attention and create awareness. Be certain the agent you use has a professional sign with their phone number so that potential buyers driving by can call on your home immediately. Also be sure your agent will answer their phone any time. You certainly do not want to leave the sale of your home in the hands of someone who will only work part-time for you. Ronnie and Cathy’s team is available to you seven days a week.

Lockbox with Electronic Monitoring

Having a lockbox is essential so that Agents will have access to show your home when you are not there. Electronic monitoring is a security issue and allows us to know who has used the lockbox to enter your home. Weekly communication on buyer showings and feedback to the seller – Sellers say communication and availability are key factors. Select an agent who will work for you day in and day out with the utmost in professional communication. It is important for you to know what potential buyers are saying about your home so that you can make any necessary adjustments throughout the selling process.

Updated Market Analysis every 30 Days

The market often changes constantly, so it is important to work with an agent who will provide a market analysis to you every 30 days. This will help you constantly evaluate whether or not your home is priced right to sell.

MLS Exposure with Professional Photographs

MLS stands for Multiple Listing Service and is widely used by all Realtors and buyers to search for available homes for sale. Ensure all aspects of your home are listed accurately in MLS and that the physical description is captivating and highlights the best features of your home. All photographs should be clear, proportionate and represent your home, in its best light.

Distribution to Major Web Sites

You want your home to reach the widest audience as possible. Be sure you are working with an agent who can list your home not only in MLS, but also on major websites such as their company site, local Real Estate sites, etc…

Podcasts/Virtual Tours

Podcasting/Virtual Tours allow potential clients to view your home without stepping one foot out the door. Be certain that all photographs and tours of your home are clear with good lighting and represent your home positively.

Advertising in Local Publications

Local publications are just one more way to get your home out to the general public. Whether it is a Real Estate magazine in your local grocery store or the community newspaper, your agent can bring more exposure to your home by featuring it in publications. Not just any publication will do, so be certain that your agent is targeting audiences that are looking for homes to buy in your area.

Staging Advice

Ask your agent to give you tips on staging your home to sell. Those who have been in the business and have been successful know what sells homes and know how to highlight special features of your home. LISTEN to the advice of your agent and stage your home accordingly.

Color Brochures

Color brochures not only showcase your home, but serve as a tool for the buyer to take with them as a reminder after they have left your home. Some buyers will see 20 houses in one day. You want them to have something in hand to remember why they loved your home! ***Remember, no single tactic sells homes. It’s a combination of several methods that sell homes. Be sure to work with a reputable agent who will put the time and money into selling your home. And remember, it is a team effort. Take the advice of your agent when it is given. They are your guidance counselor through the selling process and this is why you are paying them to sell your home.